I tell stories with data and aim to build data visualizations that inform and inspire!

I’m a web analytics leader with over twelve years of B2B and B2C experience working on both the agency and client-side. I have been responsible for several different areas in the past, including data measurement, web analytics, search engine optimization and content strategies.

My passion for designing effective data visualizations started pertty much with the beginning of my career as I was building website performance dashboards in Excel. I quickly fell in love with the process of creating beautiful charts and graphs that help translate data into insights so bold ideas can become realities. I am now a website analytics leader and work with a wide range of clients. I use data to tell stories that will help them excel at their business objectives.


“The greatest value of a picture is when it forces us to notice what we never expected to see.”


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