These are two video tutorials on campaign tagging in Google Analytics, what it is and how it affects our reports in Google Analytics.
It is very important to always properly tag website URLs used in digital marketing campaigns because if links are not properly tagged this will compromise Google Analytics acquisition reports. Sessions from paid digital marketing campaigns could get attributed to a different channel making it hard to analyse campaign results.
In this first video I cover channel grouping. From my experience most often campaign tagging goes wrong because channel grouping is not properly understood. I cover the channel grouping settings, how they affect campaign tagging and reporting, how to make changes to the channel grouping settings and many more.
How to Tag Links For Digital Marketing Campaigns
In this second video I cover UTM parameters, what they are and what is the process of adding these parameters to your website links. When thinking about naming conventions for the UTM parameters consider all aspect of the campaign you are running. This includes target audience, device, location, etc.